Morphe

I actually still rate their foundation and concealer

Quality is fine for budget makeup. The problem is they've become completely oversaturated with collabs and everything feels like a cash grab now. Zero personality, just churning out products with influencer faces on them.

Morphe's eyeshadow palettes are legitimately good for the price point and the color stories are fun. But they're basically riding on reputation now—lots of cheaper brands offer the same quality. Their collaborations feel forced and influencer-driven rather than genuine creative projects.

Their brush quality dropped significantly after the rebrand

Used to be solid budget brushes, now they feel cheap and shed everywhere. The marketing is still slick but the actual product doesn't back it up anymore. Disappointed because I've been loyal for years.